This holiday season has the potential to shake up the holiday retail experience as shoppers emerge from the pandemic and return to the holiday fold. This year’s holiday craze, however, has taken a new path, seeing businesses fast and furiously work hard to get customers access to sales before the traditional “Black Friday” and “Cyber Monday”.
done projection Consumer spending between November-December has increased by 10% since 2020. To prepare for the holiday season, businesses must have a “digital first” mindset and at the same time remain agile Consumer preferences between online and offline shopping may vary throughout the season.
To cover all bases, brands must optimize the multi-channel customer experience by providing online and offline touchpoints that allow consumers to shop where and how they want. Whether it’s the convenience of a computer or mobile device, or meeting you in person at your favorite retail store. Keeping track of all these channels and touchpoints can be tricky. Fortunately, there is a Bitly campaign to help marketers organize multi-channel initiatives and respond quickly to changing consumer behavior.
Configure multi-channel campaigns
For digital marketers, holidays are about organizing and managing multiple campaigns. From holiday ads, influencer partnerships, product launches, and holiday bundles, there are several campaigns digital marketers can run during this busy season. Bitly campaigns allow you to compare the performance of your cross-channel efforts in a single, streamlined view. This makes it easy for you to organize your campaigns in the way that best suits your goals.
For example, your main goal may be to understand the channels that drive the most consumer engagement with your brand. If so, you can configure your campaign channels as follows:
But let’s say you’re more interested in which type of offer performs best. You can create campaigns for each online and offline offer, such as:
![](https://s17233.pcdn.co/blog/wp-content/uploads/2020/11/Marketing_Blog_Holiday-Success-Measurement_In-line-2_1027.png)
Once you’ve set up your campaign, you can add Bitly links to your channel.
Identify “hot spots” and areas for improvement
shoppers start clicking on your link, or QR code scan— Know which marketing activities are creating value for your business. Bitly provides click stats in real time, so you’re always up to date on how your holiday campaigns are performing.
![](https://s17233.pcdn.co/blog/wp-content/uploads/2020/11/Marketing_Blog_Holiday-Success-Measurement_In-line-3_1027.png)
You can see important data points such as:
- number of clicks on the link
- when clicked
- Clicked location (city and country)
- Referrer information (e.g. Facebook, Twitter, Google)
Having a clear picture of what the effects are can help you be proactive about your brand’s marketing efforts during the holiday shopping season.
take action
With Bitly, you can change your marketing strategy in real time, such as where and how you allocate resources, where you test new messaging, and which marketing efforts you’ll be plugging in.
E.g, QR Code Campaign It’s become really popular in direct mail flyers. People are scanning like crazy! In contrast, codes printed on subway ads aren’t getting much engagement.
Knowing this, you may decide to invest more in DMs and less in subway promotions for the rest of the holiday season. Seeing what’s going well will help you know how to allocate resources to maximize profits throughout the holiday season.
In the case of underperforming promotions, you may decide to stop the activity and reallocate resources. Alternatively, you can test new messages to see if they drive more engagement.
Bitly makes it easy to know where to loop and when to turn. To be successful this holiday season, you need to be prepared to do both well.
For retail marketers, proactive planning and an agile approach will be the keys to vacation success. Powerful data and tools enable Bitly to maximize revenue and optimize every customer touchpoint. To find the plan that’s right for you, Visit our pricing page.