Let’s prepare the stage: there were about 4.66 billion Active internet users as of January 2020. This is about 59.5% of the world population. And with the advancement in technology, the number of internet users is growing daily.
This increase should be good news for your business, especially if you use digital marketing to spread the word about your business. An effective digital marketing strategy will increase your exposure to more people around the world and generate more leads for your business.
Surprisingly, only 61% Marketers believe that their digital marketing strategies are effective. Can you be among the unlucky 39% of business people? What else can you do to generate leads from your digital marketing strategies?
This guide describes 8 of the best tips for your digital marketing efforts to generate leads. But before that, let’s look at the power of digital marketing. Let’s jump right in!
The Power of Digital Marketing
A few decades ago, marketing was one of the most hectic processes for a business organization. Without the Internet and minimal technological advancement, the only way to market your product was through posters or word of mouth. You can imagine how hard it was!
However, with the advent of the internet and the advancement of technology, it has become easier for business people to promote their brands and products through digital devices. Today, you can market your business through your website or social media.
And as simple as it is, you can enjoy countless benefits, including:
- Greater exposure
- Increasing customer loyalty
- Ability to target the right audience
- Increasing referrals and conversion rates
- Increasing the visibility and reliability of the brand
Now that you know the power of digital marketing, let’s see how you can use it to generate leads for your business.
Tips for creating leads in digital marketing
Advances in technology have revolutionized the way we do business, and marketers need to keep pace with the demands of their prospects by building a strong and seamless lead generation system.
Here are the different ways businesses can generate leads from their digital marketing efforts:
Use content marketing
Today, 70% Marketers are already investing in content marketing – and for good reason. Research Shows that content marketing provides 3 times more leads than other marketing channels at a cost of 62% less money. What’s more, 47% of online consumers will watch 3-5 pieces of your content before contacting your sales rep.
Thus, if you do not already use content marketing to bring leads to your business, you are losing! In fact, content marketing should be one of the first steps in your lead generation strategy.
Create content with topics that your brand or product solves. Create and share blog posts, tips and news about your industry. Also, create an extensive guide that your audiences can download from your site. In addition to transmitting information about your brand, it helps collect data about people who are interested in your products. You can then update them on your brands and products.
Also, aim to promote your content through email, social media or SEO marketing. This will position you as a thought leader and increase your SERPs ranking, giving you high quality leads.
Take advantage of paid social advertising
Spending on paid social media ads has gone up $ 40 billion In 2020, when this figure is expected to grow in the coming years. As such, using social media to promote your brand and products should be a no-brainer.
To purchase leads through social networking platforms, you need to invest your time, effort and money to build a mixed audience that you can convert to leads. But, with Facebook, Instagram, Twitter, LinkedIn, Tiktok, YouTube and even Pinterest at your disposal, you must first determine which tool is right for your business.
Most internet users are on Facebook, so in the environment 92% Marketers use it for advertising. Instagram and Twitter ads are also reliable in generating leads for your business. So no matter which platform you choose for your campaign, make sure you spend enough time, effort and money on it to increase your brand awareness.
3. Search Engine Optimization
SEO is among the most effective ways to reach your target audience and generate high quality leads. This involves improving your site’s ranking in search results for specific phrases and keywords. An effective SEO strategy increases the visibility of your site in the search engines, which is essential given that 95% The search engine moves to the first page of search engine results.
So how do you use SEO to increase your discovery ability and generate leads? – By choosing keywords and optimizing as discussed below:
- Keyword selection: It involves choosing specific phrases and keywords that will help your site to be visible in the search engine results. You will need to do keyword research to understand your keywords or phrases. You can do a brainstorm on a list of possible phrases or keywords or use free tools like keywords anywhere to find the best keywords for your business. Also note that keywords with a long tail (keywords that include three words or more) are better looking.
- Optimization: To increase your online visibility and generate more leads, you need to focus on a number of areas, including Link building and Website optimization. Link building includes reputable backlinks for your site. On the other hand, Website Optimization involves optimizing elements of your website.
Organic search remains one of the most important strategies for generating leads, and you should invest your time, efforts and money in it. It’s also important to update your keywords frequently – to better position yourself. You can measure the keywords of successful competitors in SEO and use them to rank even higher.
4. Improve the user experience
Perhaps one of the most overlooked aspects of digital marketing is the user experience. By that I mean website speed, design navigation and mobile friendliness. Improving the user experience through the speed or ease of navigation of your site can greatly help increase the number of quality leads you receive.
Studies show this 40% Consumers will abandon your site if it takes more than 3 seconds to load. This means that a slow site will reduce your lead conversions. So always look for a way to improve the speed of your site for high quality leads.
in a similar way, 80% Of online consumers will leave your site due to poor site experience. Improve the functionality of your site to increase the number of quality leads you receive per day.
Finally, a higher percentage of people (4.32 billion) Use mobile phones to browse. As a result, making your site mobile-friendly means you get more leads, which increases your leads.
5. Email Marketing
Although it is among the oldest forms of digital marketing, email remains one of the most effective marketing channels in the 21stStreet century. In fact, research suggests that emails have an estimated ROI of $ 42 per $ 1 exhausted. But, how do you use emails to drive traffic to your site and generate leads?
First, you need to create a list of email subscribers. This is a list of customers who are interested in your brand or product. You can use registration forms on various pages of your site to collect people’s emails. Another way would be to distribute rewards or discounts in exchange for an email subscription.
something like, “Sign up today to receive a 40% discount on your first order. “
The second thing is to segment your emails based on the age, gender, preferences, location and character traits of people. Then create custom emails for each group.
Third, you need to work on email automation. Create auto-reply emails to respond to people when they sign up for your brand, add items to a card or buy products.
Fourth, sit back and watch the magic take place!
6. Leverage social media
Since its invention, social media has been among the most common and effective digital marketing strategies for businesses. It provides your business with many opportunities, from building relationships with customers to social selling. What’s more, social media allows you to share information about yourself and share industry-relevant news.
Proper use of social media will generate high quality leads and increase your sales. For example, you can use Twitter hashtags to increase your online visibility and SERPs results.
Besides, you can use social media in conjunction with other forms of lead generation campaigns. For example, you can share content, including podcasts, articles and blog posts on social media. You can even work with influencers to reach a wider clientele. Essentially, social media allows you to reach your customers and engage with them in different ways easily.
7. Videos / visual content
Companies need video marketing to generate leads – and this is nothing new. What has changed is the importance of videos as an advertising tool. Nowadays, videos have become more and more important as people become more and more visual creatures. in fact, 81% Of brands use videos as part of their digital marketing strategy.
Why ask? Because videos play a crucial role in consumers’ purchasing decisions. 90% Consumers state that videos help them make a purchase decision. Create industry-relevant videos and share them on YouTube or Vimeo. The short videos can also be shared through social media.
You can create tutorial videos or provide product descriptions while having fun entertaining your viewers and leaving them to ask for more. Provided you are producing exciting but related content, you are sure to get followers. And while you’re in it, do not forget to convert your followers into leads by adding a link to your site in the description box.
8. Live chats and frequently asked questions
Another tip for generating leads from your digital marketing is a FAQ page and live chat. Frequently Asked Questions answers questions that most customers regularly ask in your industry. And to boost trust and generate even more leads, you may want to link your blogs to your FAQ page.
Generally, not all questions can be addressed through frequently asked questions, and some can be better answered on the spot. This is why you should have a live chat on your page. Live chat allows you to communicate with your customers in real time, provide them with answers to their questions and address their pain points. With this opportunity, you have the opportunity to attract your customers well, help them and convert them into leads.
Use digital marketing to increase lead generation today!
Now that you’re concerned about how to generate leads in digital marketing, it’s time to apply your knowledge.
You need to create quality content, use paid ads, optimize your site, improve the user experience, market email, use social media and use live videos and chats to get high quality leads. Unfortunately, you may find everything stunning due to technicality Which involves creating all of these.
Also, your busy schedule may impair your ability to implement all of these strategies. And this is where we, Chatter Buzz Media, come into the picture. We provide quality digital marketing services to our customers – from optimizing their websites to creating content for their blogs and social media. Contact us today for more information!