The holidays are here, which means these are the happiest seasons for marketers looking to drive sales and create brand awareness around their products with smart campaigns. From start to finish, holiday campaigns can feel like a marathon. Between email marketing, landing pages, social media and content marketing, it can feel like an exhaustive list that reduces the joy of the season and creates endless work. However, creating a holiday campaign does not have to be an exhaustive list that makes you feel like a grin. In fact, we have a handful of tools to ensure that your marketing efforts succeed
Bitly here to provide you with the tools to succeed starting from the following tips:
- Do your research: Understand the course in front of you, including how your customers want to interact with your brand this season and the types of shopping experiences that appeal to them. In the post-epidemic world, do they want sidewalk pickup? Non-contact cash register? Do you have the resources (such as QR Codes) to help create this seamless shopping experience? Be prepared to meet them where they are.
- Check out the courseA: We can not stress enough the planning and preparation operation with simple steps like testing the features of your holiday campaign. Whether it’s email marketing, digital ads or a new landing page, do not be afraid to test your concepts ahead of time. Plan to do a soft launch for a small audience a few weeks before your actual launch. This allows you a long time to pick out every crease and test technical components Your advertising.
- Take it little by little: When your campaign is active, expect to encounter some challenges along the way. You will need to stay agile and adjust your strategy as needed. Create a backup plan that will allow you to be flexible with your goal goals and still keep you on track for success. The holidays last for several months, and no matter how hard you try, no planning will prepare you for everything.
You will need a number of tools to help support your marketing team as you progress through each of the steps. While there are many others, we have selected six Bitly features that you can use to light your way through the hard way of planning and executing a campaign.
Make a lasting impression with branded links
The holiday season has always been an optimal time for brands to get more clicks, engagement and traffic on their website. With a renewed interest in e-commerce shopping This year, More customers are going to spend time shopping online at their favorite site. Customers are actively looking for good deals to spend their hard earned money on, and it is not uncommon to see an increase in website traffic as a result.
Many – if not most – of the people who visit your brand’s social media pages and website at this time of year are likely to do so for the first time.
Using branded links is a great way to create a lasting impression. Buyers tend to check several businesses in the same place to find the best deals. If they are not making a purchase for the first time, make sure they have seen your brand name so that they will remember to return to your business.
Here are some branding resources worth exploring:
- How to leverage the power of link management
- The best ways to increase brand awareness
- 5 Ways To Manage Your Business With Branded Links
- Branded links: UX Easy button for text messaging
Build friction-free mobile experiences
This year, buyers are looking forward to building brands Safe shopping experiences, Including non-contact ways to contact businesses while paying attention to the ongoing epidemic.
Many brands have invested heavily in their websites and mobile experiences, in the expectation that online sales will reach new highs this season. Some have designed light-touch shopping solutions to cater to those shoppers who still plan to shop in the store.
We wrote a post about creative ways brands can use QR codes for holiday campaigns to enable memorable, non-contact shopping experiences. Definitely let it read if you are still dreaming of ways to attract your customers.
If your brand is planning to send SMS communications this season, deep mobile links are a must. Deep links ensure that mobile users can seamlessly move from one part of your experience to another by bringing shoppers to a specific location within an app, as opposed to a web browser default.
We all went through the payment using a mobile web browser. Generally, it is challenging to navigate, meticulous and overall a poor user experience. If you have a mobile app, deep links can help direct buyers to the best place to experience your brand and make a purchase.
Here are some mobile resources to check out:
Understand where you are getting involved
What would marketers be without analytics? Analytics can be a game changer for marketing teams that focus on getting the most out of campaigns for their holidays. After all, without data on your link involvement, how will you know what content and communications are working, and to what extent?
In this article, we will not dive deep into all the different data points that you can see in Bitly. Instead, we will mention one particular metric: geographic location data.
In Bitly, you can see city and state level data in both the personal and overall links. This specific geographic data gives you a visual snapshot of your link engagement, which you can use to refine your campaign strategy.
Suppose you create a link that points to a special holiday promotion and you share it on your brand’s channels. You can see the top cities where people are involved – whether it’s New York, San Francisco, Hong Kong, London or – surprise! Topeka, Kansas.
You can see specific geographic click data for each link in the Bitly section of all links and campaigns in your account. And finally, speaking of our campaigns Tool, you can use Bitly to organize all your links related to your holiday campaigns and optimize communication with your customers.
Here are some geo-location and campaign resources worth reading:
- Work smarter with city-level data
- 5 ways to leverage data at the city level
- How to measure and track multi-channel campaigns
- Optimize your way to better-performing holiday campaigns
From branding to geographic location data, Bitly’s features and tools are designed to help marketers have a greater impact on their multi-channel campaigns. Are you ready to launch your 2021 holiday campaigns?
Start with Bitly and find a plan that fits your business model.