As the SaaS market continues to grow rapidly, you may find your business slipping behind your competitors.
You’ve read every marketing “how to do” blog out there, but none of them seem to be doing the job.
This is because these blogs are for B2C businesses that sell everyday products. SaaS businesses are very different, so so should your SaaS marketing strategies.
But do not worry, that’s exactly why we’re here.
In this article, I will explain how SaaS marketing is different and I will give you 13 marketing strategies you can implement to sell more than your competitors.
lets start!
What is Saas Marketing, and how is it different?
SaaS, or software as a service, is when a business sells an intangible product such as cloud-based software.
How is SaaS marketing different from regular marketing?
First, as we just mentioned, you are not selling a tangible product that you can present in your marketing. In addition, your customer is usually a different business and not a consumer.
Why does it matter?
The decision maker in B2B buying has a completely different buying process than that of the average consumer. In addition, they have unique pain points and they value different things.
So how do you market your SaaS? Read on to find out.
13 SaaS Marketing Strategies Your Business Needs
Here are some of SaaS’s leading marketing strategies we use for our clients to help them reach their target audience and sell their competitors.
1. Market research
Before you begin planning your SaaS marketing strategy, it is important to determine where you stand in the marketplace. This can help you determine your value proposition and the main differences that you can promote later in your marketing.
You can make decisions for your strategy by looking at your competitors.
Things to consider are:
- Keywords
- Shopping channels
- Targeted segments
- content
There are several tools you can use to make your research easier and more effective. Some include:
Now that you know where you stand in the market, it’s time to figure out who is going to be your target audience.
2. Know your audience
Sending general ads will not get you appropriate leads. It is important to determine who your current audience is and who yours is Target Audience he. Next, take a look at your current customer data and research their demographics and behaviors.
Then, create Buyer’s personas Dig deep into who your audience is. Things to pay attention to are:
- Pain points
- Needs
- wants to
- Goals
- Behaviors
An important thing to pay attention to is whether you are selling business software for business (B2B) or business for consumer (B2C). It’s because everyone Consumes content differently, Has unique buying behaviors, and appreciates different things.
3. Review
Do not know where to start strategic planning? Here’s a trick: Do a marketing review. It will show you what you do that succeeds and what fails. From there, you can start making decisions about what to do next and where you need to change things.
There are several types of audits you can perform. You can manage a Full marketing review That encompasses all the marketing you do. Additionally, you can disassemble it and perform a digital marketing audit, content audit, website audit or SEO audit.
SWOT analysis
When performing your audit, we recommend performing a SWOT analysis. This is where you determine what your strengths and weaknesses are. Then you can access any opportunities or threats for your marketing.
4. PPC
Your PPC campaign can help you get your message across to the right people at the right time. By creating a keyword strategy, you can understand what your customers are searching for on Google and make sure your ads appear.
But how can you be sure that your PPC ads will attract the attention of your target audience?
A / B test of course!
Create multiple variations of your ads with different copies, call to action, or different designs. You can then run a test to see which ones get more conversions, clicks, views, or any key performance index (KPI) you choose.
5. Content Marketing
Content Marketing It is an excellent strategy for driving leads.
But there is a catch.
No matter how creative your content is, no one will see it if you do not implement SEO. You need to include relevant keywords in your content to make sure it appears to the right people.
landing page
A A well-built landing page It is essential for generating leads and high conversion rates.
Let’s dig a little deeper into what a well-built landing page is.
First, we recommend that there is nothing on your landing page that can distract your audience from the action you are trying to get them to take. Whether it is about making a purchase or just filling out a form.
For example, we often leave the navigation bar so that they do not leave the page.
Next, your copy and call to action (CTA) should be clear and simple. The copy should reinforce to the audience what problem you are solving and why it should take action.
An example of a clear call to action is: “Fill out the form to schedule a free consultation.”
Update your blog strategy
Blogs are something that many companies do … but do not succeed. You start a blog and publish articles every week, but soon, every week becomes every month. Then you find yourself not advertising at all.
On the other hand, you may be advertising every week but your content has no purpose.
What do I mean by purpose?
Every piece of content you put out should have a strategy. This could be to make yourself a thought leader, bring traffic to your site, or get your reader to make a purchase.
6. SEO
Search engine optimization (SEO) is one of the most cost-effective tools for generating leads and conversions. This is because it produces organic traffic and not paid traffic.
Within SEO, there are a number of categories you need to understand, so let’s dive in.
SEO on the page
Performing page optimizations can help your site rank higher in search engines. It makes you more visible to your target audience.
So what is page optimization?
One thing you can do to optimize your site for search engines is to add keywords throughout the copy of your web pages. Make sure the keywords you choose are relevant to the page and do not have high competition.
Local SEO
While you may already have a national SEO campaign implemented, local SEO efforts can allow you to target specific geographic markets.
Why is it helpful? When you use local keywords, your competition is much lower, so you can rank higher.
This is especially relevant if your business only works in a certain location.
Technical SEO
Just put, Technical SEO Focuses on making sure that the search engine robots understand your site so that they rank it higher.
Some factors that you can optimize for technical website promotion are the speed of your website, the content and structure of the website, schema marking, as well as visual elements.
7. Original publication
Here’s a secret that most marketers probably do not want you to know: People hate advertisements. In fact, many go out of their way to avoid seeing commercials. They will even pay extra money for not getting commercials while watching TV on streaming devices.
the solution? Original publication.
Original advertising is paid ads that look like regular content. It is often designed to integrate with the rest of the viewers’ web page.
8. Social media marketing
Before you pre-empt yourself by uploading TikTok videos, ask yourself, “Is this social media platform right for my business?”
It’s okay if the answer is no. Despite popular belief, you do not have to be in every social media platform out there. What matters is that you are on the platforms that your audience is on.
When it comes to SaaS, especially B2B, your customer will most likely be on LinkedIn, Facebook, Twitter and Instagram. If you do not have a large marketing team, we recommend starting with one or two platforms that your audience employs the most.
Have you come across any social media content to create? Check out our blog 6 quick content recipes you need to bake and feed your brand.
9. Free Trials
Implementing free trials is a great customer acquisition strategy. This allows your customer to see firsthand how amazing your software really is!
More importantly, give prospects a low-risk opportunity to try out your software. Once they experience the benefits of your software, they are more likely to convert to a paying customer.
Here’s a trick: Ask them to fill out some of their information to get the free trial period. This way you can refocus them through email marketing.
Speaking of free, that brings me to our next strategy.
10. Premium
Have you heard of premium programs but tried freemium?
Freemium is becoming a growing trend among SaaS businesses.
So what is that?
Freemium programs are when you provide your software for free with limited features. This is a product-oriented strategy because you let the product speak for itself and bring in leads.
The idea is to give them enough features to see the real benefit of your software without giving them everything. For example, you can give a cap to how many times they can use a specific feature in a month.
Then once they see how useful your software is and how easy their life can be if they had unlimited access, they will upgrade to a paid program.
11. Transactions
Here’s a great psychological markup: Comparative pricing.
This is when you have several plans at different prices listed next to each other. We usually recommend three. One that is more expensive with more features, one that is less expensive with fewer features and one right in the middle.
Compared to the expensive plan, the middle one looks like a great deal! It has more features than cheap but the price is much more appealing than the expensive.
In fact, someone who may have been in a hurry to choose the cheapest option may now be tempted to take the measure because he thinks he is getting a great deal.
12. Reviews
Word of mouth is one of the most powerful marketing tools you can leverage. in fact, 88% of consumers They say they are looking for a word of mouth promise before making a purchase.
Not only do reviews reassure potential customers, but they can also help improve your SEO, especially if you use Google for My Business.
After making a purchase, send the customer an email requesting to leave a review. You can even entice them with a discount for future purchases.
The best part is that you can then incorporate these reviews into your content marketing by posting them on social media, inserting them into videos or using them in your emails.
Speaking of word of mouth, let’s talk about another great strategy, referral programs.
13. Referral Plan
What are referral plans?
This is a system you set up to reward customers for referring you to a friend. Contrary to reviews, referrals cause the client to do the footwork of convincing a friend to work with you.
The secret to the perfect referral program? Receive tempting rewards for both the old and the new customer.
For example, you could say that if they refer a friend, his next order will be a 50% discount, and the member can get a $ 20 discount on his first purchase. By doing so, both parties are tempted to make a purchase.
as per ThinkImpact78% of B2B leads generate lasting leads for customers. They also noted that 91% of customers share good deals with friends, so obviously rewards are a great motivator.
Do not have the time or manpower to implement these SaaS marketing strategies? We have you!
Sell more of your SaaS competitors with Chatter Buzz
We understand that inventing a new strategy can be stressful. Moving away from what you know and have been doing for years is daunting. But just as buying behaviors change over the years, so too does your SaaS marketing need to change.
Whether you need someone to help come up with a top-notch strategy or just help implement your current strategy, we can help!
our SaaS Marketing Specialists Has years of experience growing SaaS business. From content creation to SEO optimization, we can help you attract more leads and make more sales.
Do you have another SaaS marketing strategy that you like to use? Tell us in the comments below!