Christmas is coming, but first comes “Black Friday,” which even in the age of e-commerce and online retailers – not to mention Amazon Prime Day – remains the busiest shopping day of the year. This is the traditional start to the holiday season, and retailers are offering some of the most attractive holiday deals.
You can not help but notice a loot that has been built for several weeks regarding the possibility of deals on the Friday after Thanksgiving. These deals may be rare due to supply chain issues this year. This is why social media can be vital in finding the lowest prices this year.
Dr. PK stated that social media is increasingly being used by businesses. This is especially true for those who focus on Gen-Z and Millennium customers. They use this type of media the most. Of the University of Maryland Robert H. Smith.
Canan said gift products, electronics and apparel are likely to appear a lot on social media. This makes #blackfridaydeals a great medium to search. These channels should present any product targeted to these audiences.
Moreover, the holiday is not just for Black Friday. It will also be valid throughout the weekend of the four days of the holidays and into Cyber Monday next Monday.
According to Dr. Dustin York (Associate Professor of Communication, University of Marville), “Retailers, large and small, understand the impact of social media.” Today it’s easier to find deals from these stores on social media than anywhere else.
Go small
While Black Friday existed long before the Internet was around, Small Business Saturday – which is only its 11th year – was really born in the age of social media. American Express created it in collaboration with the National Historic Preservation Foundation. It has been widely promoted through platforms like Facebook since its inception.
While some people still remember the Yellow Pages offer “let your fingers do all the walking”, today it is more popular for your thumbs to perform the search. Buyers can support local merchants as well as smaller retailers across the country by searching for the hashtags #smallbusinesssaturday and #smalbizsaturday.
York has stated that local retailers should use Saturday for small businesses to increase their power in local searches. Local businesses are promoted by social media and Google search algorithms, so digital must be an important factor for business owners. Remember, most local internet searches end in a sale – there is no better day to earn from a small business Saturday. “
This is especially true for younger buyers.
Canan stated that small businesses are very effective at targeting customers and converting them on social media. If the product is aimed at millennial customers, this will be especially true. You can target your customers accurately through social media through their profile and psychographic behavior. This leads to a very focused focus. Display and video ads can convert with low purchase costs.
Canan said the other benefit of social media is its serendipity in turning them into viral hits. According to Canan, “Gen-Z is more likely to trust its peers than they post bids. If a small business item goes viral, it can cause a huge increase in sales. Small businesses need to use social media regularly and on Saturdays for small businesses.
You can be influential
For retailers and small brands, social media influencers can have big results – especially ahead of the holidays.
“Social media can be a powerful way for entrepreneurs to profit from the biggest shopping weeks of the year,” said Dr. Yubai Ferguson, PhD assistant dean of influence and engagement and professor at Howard University School of Business.
Ferguson said that while influential marketing can seem intimidating to small business owners, the power and range of social networking has proven to be effective in getting your company to see potential customers. Do not be afraid to turn to new influencers, even if they do not have much to spend. They may want to highlight brands similar to yours. You can also offer them a coupon code that you can share with their followers. It’s amazing how many people will be open to the idea of your connection. It’s easy to turn this into a win-win situation by offering a discount or gift voucher to your customers.