If you have a Google Account for My Business (GMB), you’re probably eager to know how to get the most out of it. Growing your business online is about making continuous improvements and maintaining an openness to innovation. And keeping your business listing attractive is no exception to this rule. Well, we’re covering you!
In this article you will find:
- Some of Google’s best tools for my business – both Google genuine and standalone
- How to use Google My Business tools to improve your digital marketing results
Before you start researching ours Google tools for my business List, you have to get off on the right foot …
Manage countless Google reviews from one place
All your Google reviews in one customizable view – even if you have hundreds of placements. Try NapoleonCat for free:
Try NapoleonCat for free for 14 days. No credit card required.
Make your Google My Business listing shine
Before you learn how to use new and more advanced Google My Business management tools, you need to check that your business listing in Google search results is Up-to-date and complete. If you have not updated it regularly, now is a good time to do so. Make sure your listing includes all of your basic business information:
- Name,
- category,
- Summary,
- Localization,
- Opening Hours,
- Phone Number,
- website address,
- And logo.
If you need a reminder of how to update or create a Google profile for my business, we’ve taken care of you – you’ll find all the important information in our guide.
Keep in mind that some Google My Business features are only available for verified accounts, so Complete the verification process Immediately if you have not already done so.
These days, businesses working to improve their online professional image and visibility in search results have a lot Google tools for my business Choose from. Plenty of free and paid software is already available, and new solutions are being created every day. But sometimes it’s just the best – so let’s start with Google’s proprietary tools that can help you improve your results for free.
Google Ads
Google offers one of the most powerful online marketing tools on the market: Google Ads. This complex advertising system with advanced targeting options will help you Reach customers all over the internet Includes websites of Google partners, YouTube, and perhaps most importantly, Google search results.
![Google Ads](https://napoleoncat.com/wp-content/uploads/2020/12/Google_ads_google_my_business_tools.png)
You can start building your ads step by step by clicking the button in the menu bar on the left side of your Google My Business panel. It’s pretty easy to set up your first campaign just by following the instructions in the ad building process.
![Create a Google Ad](https://napoleoncat.com/wp-content/uploads/2020/12/create_an_ad_google_ads.png)
However, we encourage you to become a little more familiar with the mechanics of the Google Ads system to maximize the impact of your campaigns and allocate your budget in the smartest way possible – especially if you run a small business and are unable to spend large sums of money on advertising.
2. Google reviews
No matter what you sell, customers and prospects will eventually try to contact you about your products or services. And in the name of great customer service, the best thing you can do is make it easier for them to reach you.
The first good method here is to stay connected to your customers by keeping your GMB reviews section. Interact with them by responding to their reviews, whether they are positive or not. This way you will see that you care about what people say about your business and that you know and act on the feedback of your customers.
Keep in mind that people rely on ratings when deciding where and how to spend their money. That is why it is essential to list your products in Google Shopping and encourage users to leave Google Shopping Reviews.
The other way to make your business more visible and accessible is by setting up a custom email address of the company. Click Receive a custom email Button on the left side of the GMB admin pane and follow the instructions. Creating a custom email address will make you look more professional each time you respond to your clients’ messages.
![GMB Tools - Receive Custom Email](https://napoleoncat.com/wp-content/uploads/2021/12/GMB-tools-get-custom-email-1024x517.jpeg)
The latest and most useful tool for conveying business messages in Google’s offer is chat. You can think of it as a GMB Messenger app as it enables you Reply to messages from your customers in real time.
![](https://napoleoncat.com/wp-content/uploads/2021/10/Ebook-Banner-for-blog-posts-2-1-1024x256.png)
3. Keyword planner
Whether you advertise your business through a website, blog or other forms of content, Search Engine Optimization It is definitely one of the most important components of a successful online marketing strategy. You do not need Be an expert right away As SEO is a complex field of digital marketing. Fortunately, Google provides some great tools to make your life easier here. Use them while preparing content for your site to make it more visible.
![Google Keyword Planner](https://napoleoncat.com/wp-content/uploads/2020/12/Keyword_Planner_GMB_tools.png)
To do this effectively, you will need to optimize your site copy, publish significant blog posts and so on. Interweaving keywords relevant to your niche and Search terms used by your target audience Finding a business similar to yours is a great practice.
Your best friend here is Google’s Keyword Planner A tool that will help you Choose the right keywords. Enter your business profile, industry and product examples and services you offer and you will receive useful keyword suggestions in return.
This feature is also embedded in the creator of Google Ads.
4. Google Analytics
Google Data Analysis Is another powerful tool among Google’s many products. If you want to expand your business, it’s essential that you Measure your results and draw conclusions. This process allows you to invent a countermeasure whenever something does not go as planned and make improvements.
![Google Data Analysis](https://napoleoncat.com/wp-content/uploads/2020/12/Google_Analytics_GMB_Tools.png)
Google Analytics is able to measure the results of your site, mobile app, online store, your social media channels and more. The best thing here is that when you feel comfortable using it, you can set up fairly advanced measurements, including cross-platform, user-focused analysis. Skill in Google Analytics comes with access to a world of insights that skillful use can lead to serious improvements in your digital ROI.
5. Google Trends
Getting your business attention online is meant to be where your audience is. To achieve this, you do not have to spend hours digging in online forums and relevant social media threads. meet Google Trends, Your new assistant for researching popular topics.
Google Trends analyzes all the searches that Google users perform and displays summaries in easy-to-read forms such as charts and heat maps. Thanks to this you can not only see what trend is online in a given period of time but also check how often searches are looking for related to your business.
![Google Trends](https://napoleoncat.com/wp-content/uploads/2020/12/Google_trends-google-my-business-tools.png)
If you have ever found yourself not knowing what to write your posts about, Google Trends is a great source of everyday inspiration.
Although all of the Google products described above are solid free solutions, they may not solve all of your business needs. If you want to further expand your digital toolbox, exploring third-party solutions is the way to go.
Here are some GMB-selected tools that will take your Google strategy for my business to new heights.
1. NapoleonCat’s Social Inbox – All your reviews on Google in one place
A problem that businesses often encounter in growth is the inability to respond to all the attention they receive. If you feel that responding to customer reviews is starting to take up too much of your time, this may be a good time to automate the process with Google’s external management software for my business.
The NapoleonCat Social Inbox lets you manage all your social interactions – including Google reviews – in a single dashboard, making it significantly easier.
This means you will no longer have to switch between tabs and social profiles to participate in conversations with your customers! The tool also allows you to treat any online call as a support card that can be assigned to a team member and treated in management reports.
Moreover, even if your company receives reviews in different languages, there is a translation feature that will help you answer in your customer language.
The inbox is available in both the desktop and mobile versions.
![GMB Tool - NapoleonCat](https://napoleoncat.com/wp-content/uploads/2021/06/google-my-business-1-1024x577.png)
![](https://napoleoncat.com/wp-content/uploads/2020/07/robert-propopowicz-ccc-1.jpg)
NapoleonCat meets our needs. Consolidating such a large number of stores and comments in one view is an incredibly helpful solution. We get a bird’s eye view of the entire organization and the ability to identify both our strengths and the areas that still need improvement. We can more easily validate the procedures we have established (e.g. complaint handling), evaluate individual placement performance and monitor our customers’ buying experience.
Customer Service Manager, CCC
2. NapoleonCat Publisher – Schedule GMB posts for multiple accounts at once
With the NapoleonCat Advertiser, you can easily schedule and post automatically across multiple social platforms. And of course, it supports Google for my business.
You can use the publisher’s log tab to get a broader picture of the entire strategy and organize your content:
![The publisher of NapoleonCat](https://napoleoncat.com/wp-content/uploads/2020/12/publication-schedule.jpg)
When it comes to creating your posts, Publisher makes it a very intuitive process. All of Google’s original features for my business are available on NapoleonCat. For example, you can easily create a What’s new, case, Or Proposal message:
![Schedule Google posts for my business with NapoleonCat](https://napoleoncat.com/wp-content/uploads/2020/12/gmb-publisher-post-editor.jpg)
Publisher is also great for social media teams – you can assign tasks to other users, have internal discussions under specific posts and more. It quite saves time and makes working remotely effortless really.
![Easy Google Management for My Business](https://napoleoncat.com/wp-content/uploads/2020/10/hide-comment-Facebook-automatically-768x768.jpg)
Easy Google Management for My Business
Manage all your reviews on Google from a single view. Schedule GMB posts and save time. Try NapoleonCat for free:
Try NapoleonCat for free for 14 days. No credit card required.
You can also see This video To test NapoleonCat’s GMB tool in action.
3. Uberall Location Marketing Cloud
Another great solution for expanding your online business, especially in Google’s local search results, is Uberall Cloud Marketing Location. Because Uberall is a Google Certified Partner, their app allows you to bypass the verification process and claim your Google business listing directly from the platform! If you are planning to expand, this is a great solution to make your way to the search results pages of local communities.
4. Herpes
We’ve already mentioned the importance of search engine optimization in that your Google listings for my business rank well in Google’s search results. And as Google Keyword Planner and Google Trends are both extremely useful in getting your SEO strategy up and running, you may want to turn to a more advanced tool as your business grows.
Increase your chances of appearing in the local 3-Pack (the top 3 local businesses to appear in search results) by investing in off-site SEO. Check out the experienced steps to get started with your link building efforts using Ahrefs Here.
If you want to discover more SEO tools, check it out List of free SEO tools.
to wrap
Google My Business is a powerful solution that can help you grow your online business. If you combine the Google My Business features with other Google tools and third-party products, you may see some significant improvements in your business statistics.
Try different strategies and mix and match to find the best combination for your business. Stay up to date on more articles on best practices for online marketing.