Artificial Intelligence
AI Advertising Automation: What Commerce at the Limit Means for Your Team
Exploring the AI shift in digital advertising and what it means for product teams and workflows.
▚Digital Advertising
Digital Advertising
OpenAI Hires Instacart CEO Fidgi Simo—What the Apps Division Move Signals
OpenAI recruits Fidgi Simo to head apps, signaling a potential ad monetization shift for ChatGPT maker.
Digital Advertising
How Economic Uncertainty Changes Marketing Measurement Strategies
Podcast discussion explores adapting attribution models, A/B testing, and marketing spend when recession risks rise.
Digital Advertising
New Research Quantifies ATT’s Real Impact on E-Commerce Businesses
Academic study reveals how Apple's App Tracking Transparency changed mobile marketing outcomes
Digital Advertising
What Spotify’s New Ad Exchange Means for Mobile App Marketers
Spotify's SAX and AI audio ads signal a shift in mobile app install campaigns.
Digital Advertising
Alex Schultz on Full-Funnel Thinking and AI’s Marketing Impact
Meta's CMO shares insights on attribution, AI's role in marketing, and what full-funnel thinking means for practitioners.
Digital Advertising
Ecommerce Ads in 2025: What Teams Should Know
A quick, jargon-free look at where ecommerce advertising is heading in 2025, from Advantage+ to AI creative tools and TikTok…
Digital Advertising
The measurement myth: why ad attribution is changing
The "measurement myth" argues digital ad measurement is moving away from deterministic precision. Here's why that matters.
Digital Advertising
What 2024’s Advertising Battles Mean for Your Digital Strategy
The year's biggest digital advertising stories and why AI may overshadow regulation.
Digital Advertising
Shopify’s Ad Stack Explained: What Merchants Should Know
Shopify's ad products lead shares targeting strategy, merchant data advantages, and where the platform fits in the e-commerce ad ecosystem.
Digital Advertising
AppLovin’s Ad Engine: How It Grew So Fast
A breakdown of the Mobile Dev Memo episode on AppLovin, mobile game advertising, and what direct response ads mean for…
Digital Advertising
Unity Drops Runtime Fee: Why Investors, Not Developers, Won
Unity's policy reversal analyzed and what it means for mobile dev